ABOUT
TNEWTIES — EST. 2020
Tnewties is an original fashion brand based in Japan.
Taiwanese designer Lin draws inspiration from the styles of different eras and films to create clothes you can enjoy in your everyday life.
From clothing design and photography to store layouts and interiors, Tnewties expresses its unique worldview down to the finest details.
A NEW TWENTIES
The origins of the brand name and design.
Tnewties was born in 2020, at the start of the new twenties. The name Tnewties was created by reversing the “wen” in “Twenties” to spell “new.”
The glamour of the 1920s, the color palette of mid-century. The boldness of the 70s, the playfulness of the 80s and 90s.
Rather than sticking to a single era, freely combining the charms of the past is the starting point of Tnewties’ designs.
OUR PRODUCT “NAMES”
Slightly unusual product names.
Tnewties has slightly unusual product names. It began as a small idea to make each piece easier for the team to remember and communicate.
Even now, Lin comes up with all the product names herself. Everyday experiences, scenes from films, lines from dramas. A memorable moment becomes the name of a piece of clothing.
“Could it be from that movie?”
You might imagine it that way or connect it to your own memories. Beyond shape and color, the imagination sparked by a name is another part of the joy of choosing clothes.
A MESSAGE
I also love the time spent thinking about all the little things before getting dressed.
“What was the interior like at the place I’m going today? This outfit would suit it!”
The joy of the day begins when you open your closet. Especially now, when everything moves so fast, I want to cherish the time to slowly think about and try on things you love.
Rather than comparing yourself to others, I want to create clothes that support you when your heart is moved by saying, “I love this.”
We feature many styling photos on our product pages because we hope they can inspire your outfits. The same piece can look completely different depending on how you style it.
I hope the photos spark your imagination and make you think, “How would I wear it?”
And if the clothes you choose that way become a part of your memories someday, I would be happy as a creator. If you look back at the photos and remember, “I was wearing those clothes that day,” and recall the scenery and conversations of that day as well, it would make me happy as a creator.
— Lin, Designer
ONLINE & IN STORE
New arrivals are released every week.
You can enjoy shopping for Tnewties online and at our physical stores in Japan. Our online store also ships internationally. Please check our shipping guide for available countries and regions and shipping fees.
We have stores in LUMINE EST Shinjuku, Tokyo, and UMEDA EST, Osaka, and a pop-up store in Nagoya PARCO.
Please find your favorites both in-store and online.